Category Archives: Market and Franchise

The 6 Ws Of Target Marketing

The 6 Ws Of Target Marketing

As with any full color printing ad that you create, theres one thing that you should know when you plan- who is your target market?

Defining your target market means focusing on target clients that have the potential to become definite buyers of your product or service. They are the ones who have a need for your business. They are most likely small groups that have the same needs, wants, problems, issues, interests, and experiences.

When target marketing, not only do you customize your color printing to address the needs of your potential clients; it also allows you to limit your costs so you can work according to the resources available to you.

So who is your target market? In order to get those who would actually buy from you, you need to know the 6 Ws of target marketing:

Who?
Who would benefit most from your product or service? Who has the most potential to buy from you? Are they men or women? Does your product create excitement among the young generation or the much older ones? Is your target market family-men or are they single-working moms?

What?
What do these target clients want to buy? What are their interests? Are they easily keyed up everytime a new model of mobile phone comes out of the market? Are they a techy-kind of clients? What do they mostly purchase each year?

When?
When do they usually buy- when they have the money or when they need it? During sales or even on regular days? When do they shop? Do they enjoy wrestling with so many people during sales? Or they would rather buy after everyone has stopped the buying frenzy? Do they buy on impulse?

Where?
Where do they usually buy- at the local grocer or at the mall? Do they drive to out-of-the-way shops to get specialized items? Do they get excited when they see thrift shops or outlet stores? What about garage sales?

Why?
Why do your target clients want to buy? Because they need it or they buy it on a whim. Do they actually believe that your product or service is effective?

HoW?
How does your target market buy? In bulk? Are they interested more on single purchases? What about buying wholesale?

So who is your target market? They are the ones who satisfy the 6 Ws of your marketing campaign. For your next color printing
ad, understand your target market and create a marketing campaign that answers your target clients needs and wants. Not only would you be able to have an effective ad in your hands, but gain as many clients who you can benefit immensely in the process.

Stock Market Secret

Stock Market Secret

Want to know a trading secret that can make you rich? This secret has been used for a long time by some of the top traders. You might wonder why these traders would be so secretive, and not share their great knowledge with all of us. Well, to be honest, they have shared it with us. Many times they spoke about, and wrote about this trading rule.

W. D. Gann said “You can make a fortune by following this one rule alone.”

Burton Pugh called it “one of the most valuable of market habits and the trader should follow and profit by this most dependable of all market laws.”

So, why doesn’t everybody listen to these great sages of Wall Street? To tell you the truth I don’t know, it could be because this trading rule is so simple that it gets overlooked. I find that people often think that if something is this simple it couldn’t possibly work. Well, I have some advice for them. Don’t over complicate things, “KISS” (Keep It Simple Silly).

So, do you want to know what this great Stock Market secret is? It’s the 50 of the previous price movement. This rule works in both upward trending and downward trending markets.

Let’s imagine that ABC stock started its most recent run at $10 and moved up to $20 before it began to pull back. A buy order would be put at $15 (50 retracement. Some of you will recognize these as Fibonacci Retracement Lines, and you would be correct. Traders used the 50 mark. No, sometimes price might not make it all the way to the 50 and 62 rule will not apply.

Most charting services have a Fibonacci Retracement Tool that draws the 38, and 62 rule in mind. Check for it on historical charts. You will be amazed how often it occurs and how well it works.

Understanding The Stock Market

Understanding The Stock Market

So, understanding the stock market…OK…what the heck is the stock market anyways?

The basic function of the stock market is to provide capital resources for corporations that seek capital to expand their operations and finance their growth.

If you make your money available to theses companies, you help them expand and prosper.

Companies that issue stock shares to the public are considered “publicly held” or “publicly traded” companies. Stock shares represents ownership of a corporation. As a shareholder, an investor owns a portion of the company’s assets and profits.

With ownership comes risk and a shareholder assume the primary risk if a business does poorly. However, they also stand to make the greatest return if it succeeds. If he is smart, the shareholder would be wise to be understanding the stock market too.

When an entrepreneur starts a company, he often looks to family and friends for start-up capital. As the company grows, it will need more money, or in other words capital. Those who survive those tough early years, when most businesses fail, will look for a bank loan.

Loans carry high cash costs, in the form of interest payments. Eventually, if the company grows enough, its owners may choose to issue stock shares in the public markets. Understanding the stock market is very important to know for these entrepreneurs.

When you hear that a company is “going public”, it means that the company is issuing shares of ownership for sale in the public marketplace. This process takes place during the initial public offering, or IPO.

The IPO is a first-time offering of stock for sale to the general public. The IPO process involves a number of people in addition to the company owners, and can be a rather complex undertaking. The company itself must be clear in understanding the stock market.

To go public and issue an IPO, the company must use and find an Investment Banking firm that is willing to underwrite the public offering. The Investment Banking firm, or underwriter, will do their best to sell the shares. They may reserve the right to sell the offering on an all or none basis, which means that if they cannot find buyers for all the shares to be issued, they may call off the entire offering.

The underwriters profit in this case is made by a commission charged for selling the stock. If the underwriter agrees to a firm commitment to sell the entire offering, usually the first move is to buy all the shares that are going to be publicly offered at an agreed-upon price.

The underwriter then attempts to sell those shares to the public for a higher price, thus profiting from the transaction.Stock Classification There are two classifications of stock:

Common and Preferred.

Common stock is usually what is issued to the general public. The term common Stock doesnt carry any negative connotations, but rather indicates that it is the “standard” stock the company has offered. Common shareholders have voting rights.

How Swot Analysis Helps A Market Research Company To Analyze The Market

How Swot Analysis Helps A Market Research Company To Analyze The Market

SWOT analysis is a valuable tool in the kitty of a market research company. The company provides detailed market research reports for their clients in a particular industry. It employs various methods and techniques to collect, gather and analyze the information about different companies in a particular market and a particular sector. This analysis determines where a particular company fits between its internal and distinctive capabilities and external opportunities and threats. SWOT stands for Strengths, weaknesses, opportunities and threats of an organization.

The SWOT analysis is performed for each organization to assess its strengths and weaknesses and to get required insight in the potential and critical issues that can affect a venture. These processes are comprised of three important phases where it determines the strategic issues, the strategy and the implementation and monitor of the strategies.

Determining the Strategic issues relevant to a firm

A market research company starts this analysis by determining the firms position in the relevant industry. It also determines the companys position in the general environment. They also determine the internal issues, external issues, opportunities and threats that affect companys prospects. They analyze and rank the external issues according to probability. It also lists other strategic factors, external or internal that can affect the competitive position of the company in the long-term.

Identifying the Strategy

Next important step is the identifying the capability of the firm to fit into its internal capabilities and external environment. In addition, this process also requires designing alternative strategies for addressing vital issues. The market research company makes use of critical SWOT matrix to identify the strategies.

Implementing and monitoring strategies

After identifying the strategies, the next job is to implement and monitor the strategies. It includes assigning responsibilities, allocating budget and then monitoring progress and reviewing the process from the beginning.

Conclusion

Market research offers the great insight about the market and the consumers. In addition, keeps the company updated of changing tastes of the consumers to help it cater to the changing consumer tastes. The market research companies make use of SWOT analysis to develop corporate, product and marketing strategies.

With the help of this analytical tool, the company can work towards improving the strengths of the clients company and reducing the weaknesses. It can help increases strengths by making targeted efforts such as building strong brand name, increase market share and improve the skills. Though the company does not have any control over the external opportunities and threats, by increasing the companys strengths, it can help them grab opportunities.

SWOT analysis helps in situational analysis and can help in analyzing the present situation and make best use of it. The firm can use the forecast given by the market research company in its report to devise the strategies to counteract the problems and exploit the opportunities. Lucintel is among the leading market research companies providing their valuable services to global clients.

Lucky Charms Shape Really Works As A Market Strategy

Lucky Charms Shape Really Works As A Market Strategy

A very popular brand of breakfast cereal, Lucky Charms is manufactured by General Mills, in the United States. The secret for their success comes from the main cereal components: multicolor marshmallow pieces and bits of toasted oats cut in a great variety of shapes. It is often the Lucky Charms shape that attracts children’s attention and increases the breakfast appetite. The happy colors and the periodical modification of the marbits composition also have a great influence in keeping a high sales level. Moreover, periodical market surveys tell the company management team how well a certain Lucky Charms shape is received.

The only Lucky Charms shape that was not present in the UK variant of the cereal sold by Nestle is the green clover marshmallow mainly because of the association with Ireland and the conflicts specific to the 90s. Otherwise, the first shapes made by General Mills counted the pink hearts, orange stars, yellow moons and the green clovers mentioned above. Afterwards, the Lucky Charms shape variety greatly increased with the design of the pots of gold and hourglasses, the blue diamonds, the purple horseshoes and the red balloons. In time some shapes get obsolete, which is why the manufacturer keeps re-inventing the Lucky Charms shape periodically.

Thus, the yellow moons and the blue diamonds underwent modifications, as the moons turned blue and the diamonds were eliminated. Most of time, the change of one Lucky Charms shape passes without too much fuss, and only on special occasions it serves for advertising purposes. The present-day form of the cereal include pink, blue and yellow rainbows, orange and white shooting stars, purple horseshoes, pink hearts, green leprechauns complemented by five points stars and whale shapes. The Lucky Charms shape to have resisted in the packages from the very beginning is the pink heart that remains present with the brand even today.

The Lucky Charms shape represents the theme of the song or jingle describing the cereal box content. You will hear the rhymes in TV commercials or even listen it on the radio: children are the main targets as the rhyme is very easy to learn and sing. In recent years more transformations took place with the appearance of the yellow and orange hourglasses in 2008 that reinforced the former 2007 launch of the chocolate and berry variants besides the classic marshmallows. Therefore, the Lucky Charms shape remains a major element in the market promotion strategies, since it is part of the product specificity.

NCDEX Agri Commodity Market trading tips and its benefits

NCDEX Agri Commodity Market trading tips and its benefits

Commodities Market is an upcoming and fiercely growing market after the Stock Market. In this, Multi-Commodities like Bullion (Gold, Silver), Cement, Chemicals, Cotton, Dry Fruits, Food Grains, Gur & Sugar, Iron & Steel, Jute & Jute Goods, Kirana, Metals, etc. are traded on a day to day basis. Interests of individual investors are catching on fast in this type of Exchange.
There are 3 National Exchanges for enabling the purchase and sale of commodities, futures and options. These are:
1. Multi-Commodity Exchange of India Ltd. (MCX)
2. National Commodities and Derivatives Exchange Ltd. (NCDEX)
3. National Multi-Commodity Exchange of India Ltd.
National Commodity & Derivatives Exchange Limited (NCDEX) is an online commodity exchange based in India. It was incorporated as a private limited company incorporated on 23 April 2003 under the Companies Act, 1956. It obtained its Certificate for Commencement of Business on 9 May 2003. It has commenced its operations on 15 December 2003. NCDEX is a closely held private company which is promoted by national level institutions and has an independent Board of Directors and professionals not having vested interest in commodity markets.

NCDEX generally traded with the agri commodities. Now a days 57 commodities are listed under this exchange that includes agri based commodities, bullion, energy, ferrous metals, plastic and non ferrous metals. NCDEX commodity is traded on the basis of spot price. NCDEX currently facilitates trading of thirty six agri commodities – Cashew, Castor Seed, Chana, Chilli, Coffee, Cotton, Cotton Seed Oilcake, Crude Palm Oil, Expeller Mustard Oil, Gold, Guar gum, Guar Seeds, Gur, Jeera, Jute sacking bags, Mild Steel Ingot, Mulberry Green Cocoons, Pepper, Rapeseed – Mustard Seed,Raw Jute, RBD Palmolein, Refined Soy Oil, Rice, Rubber, Sesame Seeds, Silk, Silver, Soy Bean, Sugar, Tur, Turmeric, Urad (Black Matpe), Wheat, Yellow Peas, Yellow Red Maize & Yellow Soybean Meal.

How the online agri commodity be beneficial for traders:

These all are some basics about NCDEX exchange and the commodities that it includes. Now it is the topic to think that how the agri commodities that is valuated with the some quantity not with the value of money are good to trade on online basis. These all are vague because each and every aspect of online agri commodities is covered by NCDEX. These basic things for trading with the agri commodities is depend on the spot price and the order that is to be placed. NCDEX is providing such a nice platform for the agri commodities that includes technological efficiency and market friendly features that make the online agri commodity trading rich and provide good experience for the traders.

NCDEX is providing the world class commodity exchange platform where traders in the commodity market can participates for the wide spectrum of commodity derivatives and trade with full satisfaction because all the trading under this exchange is based on the rules that are defined previously. It is a public Ltd. company that provides trader best platform that is driven by best international curriculum.

Tips On Writing Your Operations Manual Using The Franchise Operations Manual Template

Tips On Writing Your Operations Manual Using The Franchise Operations Manual Template

Franchise Operations Manual Template is the blueprint of your business.

Franchise Operations Manual is one of the most important documents needed for each franchise business. It has a great difference from a successful and a profitable business to a misfortunate performing one. The operations manual serves as a guide when running a business and success of whatever business depends on it.

Writing the franchise operations manual can be a frustrating task but it is important that you have to work hard just to finish it. Rely on yourself; don’t rely on the writing ability of others because you are the person who is well-informed about your business. Tips are as follows to give you a guide throughout the writing process.

o Get ready. If this is your first time writing a franchise operations manual, have yourself familiarize first regarding the document prior to writing. Of course every business is exceptional and there are different business procedures in every company. However, it is not necessary that you get into details about this stage. All you demand to do is to get familiar with this type of documentation.

o The first draft. After you have an idea what a franchise operation manual is you can proceed to writing the first draft of your own manual. As you have already observed, the manual can be a large document so you will probably need a lot of time outlining all the information and even more time writing the details. This is where a specialized franchise tool can aid you. Software products are available which can able to provide you the chief frame of the manual you are writing. If you select to use the Franchise Operations Manual Template software, all you will need to do is to customize the ready template.

o Get the draft reviewed. Once the operations manual draft is ready, review it by letting it read by the other members of the management team. They can also add some important ideas since they also know the nature of your business. In addition, when the manual is read by many, there is a big opportunity for you to have a more polished and better work.

o Get the second draft reviewed by professionals. Once you are almost done in your manual, let a lawful professional review it. This can be useful especially when targeting franchisees from different countries.

o Make it official. Once you have the second draft ready, utilize the final corrections and make the official version of the franchise operations manual. Don’t forget that you can still revise it afterwards depending on the market change and the development of your business.

Completing the operations manual can be hard for you but through the aid of the Franchise Operations Manual Template, you can have the comfort in writing. Purchse now the template and get ready to begin your business.

China PUYUAN yarn market week (November 22) briefing

China PUYUAN yarn market week (November 22) briefing

This week, PUYUAN wool yarn on the market traded flat with last week, but prices remained weak, particularly Pan yarns declined. 210D/36F nylon -6FDY, artificial high elastic cotton, polyester colored yarn prices have continued to fall.
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From the perspective of the trend of the market, Australian wool yarn knot-free mainstream products in the market this week within the quote while stationary, but the market turnover is low. O ‘s-eye yarn market prices stable, transaction oriented towards high count yarn, for example, 42 all-Australian wool yarn knot-free nitrile knotless yarn hair and 52 o thirty-seventieths, is very popular in the market, trading volume and other specifications unchanged last week. While the general rise in trading volume in the wool yarn, in which 42 purchasing power concentration in the market, and prices remain stable. Polo, imitation rabbit fur in the market this week while the shipment smoother, however actual contract allowance. Polyester colored yarn in the lack of trading volume in the market this week, falling product prices. Mohair sales falling this week, price stability has fallen. Rabbit wool yarn sales are slightly up, trading volume is still concentrated mainly in the eighty-twentieths of rabbit wool yarn, used in the production of scarves, gorras, and so on. Sheep yarn market recent frequent shipments and prices basically stable this week. Silk cashmere yarn market is held, in which 70 silk 30 cashmere silk cashmere yarn shipments frequently of late, while prices compared to the previous week basic smooth, products for the production of underwear, sweaters.

From flat knitting machine powered on in the lower case, Wujiang in jiaxing, Wang Fan, Hong He, Tongxiang PUYUAN III production run is a good trend, currently integrated around open chances in 95% downstream flat knitting machines. Pu Yuanmao shirt market is still booming, and sharp decline in estimated trading volume in the next week’s wool yarn does not, but lower prices due to upstream product containing nitrile yarn effects may continue to move the center of gravity.

Floating market

Floating market

Floating market is a place where the things are sold by boats. It’s a way of transportation by water. Basically, transportation has a very important role in our daily life, the things which are necessary in our daily life can’t be imagine without transportation. A person always surrounded by the needs therefore the person always be a needy because we required many thing to survive our life and with the help of transportation we get all the things.

A country’s financial conditions depend on the transportation because the rates of the product are fixed according to transportation. Generally the transportation done by the motor vehicles, trains, sheep etc. but I think the boats are also a better option when the transportation is done in a small level. You may have seen in many countries the things are exchange by the boats like vegetables, fishes, eggs and many more which are generally daily needs. This is the fantastic way of transportation because by this the things are exchange in a short time of period and the cost of the products is also decreases so it’s improve the economy of the country too.

When we see the scene of a floating market it’s really wonderful it feels like all the colors are surrounded the water so the floating markets have also become the picnic sports. Many people want to pass their free time in these types of places. I have also been in a floating market and I personally feel that it is the place where a person can enjoy allot. When I went there the scene of the market was beautiful I could see every color is sailing in the water and the people are getting so much enjoyed at that place.

As a content writer here I am giving you a advise to be in the Floating market because a person need freshness in his life so he goes for a trip and I think this place can provide you an outstanding trip because there are many thing to appreciated like you can sail in that boats, the music, the beautiful huts etc. these all creates a ultimate environment which is really very joyful. A floating market not only provides the facility of transportation but also it appreciates as a place where people can pass their time by having a trip. Thus the floating market is becoming a place where people want to go because here the people also have the chance to be interacting with each other and the culture of each other.

I am kamal sharma a professional content writer here want to introduce you the fun of a and i hope you like to appreciate it.

Consume Misleading Has A Shock On International Market Of Resveratrol

Consume Misleading Has A Shock On International Market Of Resveratrol

Global supply market value of resveratrol is $ 50.2 million. Among them, 70% is used in the U.S. dietary supplement market. Europe will continue to maintain its status of the world’s second largest resveratrol market. While the Asia-Pacific region has a fastest development, especially in markets of Australia and New Zealand. However, resveratrol manufacturer declares that global market suffers the distress of misleading claims. It will have certain constraints on hot development scenarios of the whole resveratrol market.

Resveratrol is often touted as the bioactive substances in grapes and red wine, resveratrol compounds of interest in the explosive growth in 2003. Studies have shown that resveratrol can increase the life span of yeast cells, the international media fanfare of publicity, inspire the desire of the people against aging drugs. Since then, the research done for the biological nematodes, fruit flies, fish and mice resveratrol and life extension linked.

In addition, other studies have reported that resveratrol also has anti-cancer, anti-inflammatory effects beneficial to cardiovascular health, there is potential for the fight against diabetes, can enhance the energy endurance, and prevent Alzheimer’s disease. Although resveratrol is most common in red wine and grapes, but it is more common source of Aster plants, resveratrol from the Aster plants will remain a major form on the market.

In every 100 mg of resveratrol in the end-user prices vary widely, for example, less than $ 0.10, while for the price as high as $ 8 or above the level of mixed-ingredient formula applied to supplements containing resveratrol. When applied to the field of food and beverage, consumer-oriented per 100 mg of resveratrol costs will be higher, this is because in the preparation of the food matrix has a higher water activity, the technical difficulty caused by the high cost.

The media widely reported health benefits of resveratrol, as well as in Asia to its interest in increasing the development of the market is being propelled. Wide publicity in the media, the market for the high demand for resveratrol supplements, undoubtedly inspires many dietary supplement manufacturers to enter this market. The doses and forms of the product developed by pharmaceutical raw materials suppliers are different.

However, current international market due to an adequate supply will continue to be the price of resveratrol formation of downward pressure. Identify suppliers, customers concerned about product quality and supply capacity is greater than the focus on price. Sought the face of the heat of consumers on the labels of some products of the resveratrol concentration, source and purity of the introduction has made a misleading claim, no doubt, poured cold water on a hot market. Which also affect the dose and efficacy in patients with end-use.

Therefore, the entire market has suffered the distress of misleading claims. And this situation is likely to continue. Negative reaction from customers may have a bad influence on this rapidly developing market. The supplement manufacturers must aware that it will restrict development of the entire market.
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